Colorlab HoodieStory: Color Labs, Inc. was a start up based in Palo Alto, California. Its main product was the eponymous mobile app for sharing photos through social networking. It allowed people to take photos in addition to viewing other photos also taken in the vicinity. The application grouped photos based on a user's friends so that he or she is more likely to see those that are more relevant. Following skepticism and rumors from Silicon Valley commentators,