MyLab Principles of Marketing with Pearson eText + Print Combo Access CodeFor principles of marketing courses. Learn how to create customer value and engagement in order to capture value in return Principles of Marketing shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help them master this key challenge, the authors present the fundamentals of marketing within an innovative customer value framework. The 19th Edition has been