MyLab Consumer Behavior: Buying, Having, Being Marketing with Pearson eText Access CodeFor consumer behavior (CB) courses. Buying, having, being: How consumption shapes identity Consumer Behavior covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and