MyLab Marketing with Pearson eText Access Code for Marketing: Real People, Real ChoicesFor principles of marketing courses. Companies dont make decisions. People do. Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a great read, it shows how marketing plays out in contemporary organizations. Students benefit from practice and guidance in making marketing decisions and even establishing a personal