African Markets and the Utu-Ubuntu Business Model: A perspective on economic informality in Nairobi - Paperbackby Mary Njeri Kinyanjui (Author) The persistence of indigenous African markets in the context of a hostile or neglectful business and policy environment makes them worthy of analysis. An investigation of Afrocentric business ethics is long overdue. Attempting to understand the actions and efforts of informal traders and artisans from their own points of view, and analysing how they organise and get by, allows for viable approaches to be identified to