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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns - Paperback
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns - Paperback
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns - Paperbackby Sarah Turnbull (Author), Larry Kelley (Author), Donald Jugenheimer (Author) This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini case studies within each chapter with a more global outlook than previous editions,
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns - Paperback
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